The structural virality of online diffusion
Year of publication: |
January 2016
|
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Authors: | Goel, Sharad ; Anderson, Ashton ; Hofman, Jake ; Watts, Duncan J. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 1, p. 180-196
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Subject: | Twitter | diffusion | viral media | Social Web | Social web | Virales Marketing | Viral marketing | Innovationsdiffusion | Innovation diffusion | Informationsverbreitung | Information dissemination |
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