The structure of survey-based brand metrics
Year of publication: |
2008
|
---|---|
Authors: | Lehmann, Donald R. ; Keller, Kevin Lane ; Farley, John U. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 4, p. 29-56
|
Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | USA | United States | China |
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