The Suntory highball revolution : can a type of drink save an industry?
Year of publication: |
2014
|
---|---|
Authors: | Anderson, Thomas |
Published in: |
Case studies in Asian management. - Hackensack, NJ [u.a.] : World Scientific, ISBN 981-4508-97-7. - 2014, p. 103-118
|
Subject: | Marketingmanagement | Marketing management | Spirituosenindustrie | Spirits industry | Japan |
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