The supply chain management of shopper marketing as viewed through a service ecosystem lens
Daniel John Flint; Robert F. Lusch and Stephen L. Vargo
| Year of publication: |
2014
|
|---|---|
| Authors: | Flint, Daniel John ; Lusch, Robert F. ; Vargo, Stephen L. |
| Published in: |
International journal of physical distribution & logistics management : IJPD & LM. - Bingley : Emerald Publishing Limited, ISSN 0960-0035, ZDB-ID 184279-1. - Vol. 44.2014, 1/2, p. 23-38
|
| Subject: | Knowledge management | Supply chain management | Agility | S-D logic | Service ecosystems | Shopper marketing | Lieferkette | Supply chain | Wissensmanagement | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010259597