The supremacy of singular subjectivity : improving decision quality by removing objective specifications and direct comparisons
Year of publication: |
2011
|
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Authors: | Yang, Adelle X. ; Hsee, Christopher K. ; Liu, Yi ; Zhang, Li |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 4, p. 393-404
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Produktinformation | Product information | Ladengestaltung | Store design |
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