Where the rubber meets the road : a model of in-store consumer decision making
J. Jeffrey Inman ; Russell S. Winer
| Year of publication: |
1998
|
|---|---|
| Authors: | Inman, J. Jeffrey ; Winer, Russell S. |
| Publisher: |
Cambridge, Mass. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Einzelhandel | Retail trade | Entscheidung | Decision | USA | United States |
| Extent: | VI, 34 S graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 98,122 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000997385