The surprising power of online experiments : getting the most out of A/B and other controlled tests
Year of publication: |
September-October 2017
|
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Authors: | Kohavi, Ron ; Thomke, Stefan H. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 95.2017, 5, p. 74-82
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Subject: | Controlled experiment | Website | Benutzerfreundlichkeit | Usability | Geschäftsmodell | Business model |
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