The sweet taste of information : a study of the demand for new brands in the UK confectionery industry
Year of publication: |
1988
|
---|---|
Authors: | Snell, Andy |
Other Persons: | Tonks, Ian (contributor) |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 20.1988, 8, p. 1041-1055
|
Subject: | Süßwaren | Confectionery | Markenartikel | Brand | Theorie | Theory | Großbritannien | United Kingdom | 1976-1981 |
-
Reasons for non-consideration of brands and the role of prior experience
Bogomolova, Svetlana, (2012)
-
Assessing brand vulnerability across product assortments
Kumar, Piyush, (2012)
-
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle, (2009)
- More ...
-
Snell, Andy, (1996)
-
A theoretical analysis of institutional investors : trading costs in auction and dealer markets
Snell, Andy, (2003)
-
The profitability of block trades in auction and dealer markets
Snell, Andy, (2000)
- More ...