The tacit knowledge through the customer experience : conceptualization, externalization methods, and use application to Tunisian Thalassotherapy centers
Dhouha Jaziri-Bouagina (University of Sousse, Tunisia)
| Year of publication: |
[2017]
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|---|---|
| Authors: | Jaziri-Bouagina, Dhouha |
| Published in: |
Handbook of research on tacit knowledge management for organizational success. - Hershey, PA, USA : Information Science Reference, ISBN 978-1-5225-2394-9. - 2017, p. 1-29
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| Subject: | Implizites Wissen | Tacit knowledge | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Kundenbindung | Customer retention | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-2394-9.ch001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011670112