The technology-mindset interactions : leading to incremental, radical or revolutionary innovations
Torsten Ringberg, Markus Reihlen, Pernille Rydén
| Year of publication: |
2019
|
|---|---|
| Authors: | Ringberg, Torsten ; Reihlen, Markus ; Rydén, Pernille |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 79.2019, p. 102-113
|
| Subject: | Innovation | Technological determinism | Managerial mindset determinism | Technology-mindset matrix | B2B marketing | B-to-B-Marketing | Business-to-business marketing | Innovationsmanagement | Innovation management | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.06.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012064197