The temporary store : a new marketing tool for fashion brands
Year of publication: |
2011
|
---|---|
Authors: | Surchi, Micaela |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 15.2011, 2, p. 257-270
|
Subject: | Textilhandel | Textile distribution | Mode | Fashion | Event-Marketing | Event marketing | Innovationsdiffusion | Innovation diffusion | Markenführung | Brand management | Italien | Italy |
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