Lafite in China : media representations of "wine culture" in new markets
Jennifer Smith Maguire and Ming Lim
| Year of publication: |
2015
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|---|---|
| Authors: | Smith Maguire, Jennifer ; Lim, Ming |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 2, p. 229-242
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| Subject: | China | cultural capital | status | vulgar consumption | wine | macromarketing | Wein | Wine | Weinbau | Wine industry | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286472