The Theoretical Underpinnings of Customer Asset Management
Year of publication: |
2002-09-17
|
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Authors: | Verhoef, Peter ; Bolton, R.N. ; Lemo, K.N. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | cross-buying | customer asset management | customer behavior | customer equity | customer retention |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2002-80-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; G12 - Asset Pricing ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing |
Source: |
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