The theory and practice of advertising : counting the cost to the customer
Pierre Berthon; Karen Robson; Leyland Pitt
| Year of publication: |
2013
|
|---|---|
| Authors: | Berthon, Pierre R. ; Robson, Karen ; Pitt, Leyland F. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 3, p. 244-246
|
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199628