The theory of niche and spending on mass media : the case of the "video revolution"
John Dimmick
| Year of publication: |
1997
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|---|---|
| Authors: | Dimmick, John W. |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 10.1997, 3, p. 33-43
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| Subject: | Privater Konsum | Private consumption | Werbung | Advertising | Kosten | Costs | Kommunikationsmedien | Communication media | Videogerät | Home video product | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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