The theory of the marketing firm : responding to the imperatives of consumer-orientation
Gordon R. Foxall
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Foxall, Gordon R. |
| Publisher: |
2021: Cham, Switzerland : Palgrave Macmillan |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Extent: | xxiii, 376 Seiten illustrations 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-86105-6 ; 978-3-030-86106-3 |
| Other identifiers: | 10.1007/978-3-030-86106-3 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012626007