The three Rs of relationship marketing: retroactive, retrospective, retrogressive
Year of publication: |
2000
|
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Authors: | Brown, Stephen |
Published in: |
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention. - Berlin : Springer, ISBN 3-540-66942-6. - 2000, p. 393-413
|
Subject: | Beziehungsmarketing | Relationship marketing |
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