The Tiger Woods scandal : a cautionary tale for event studies
Year of publication: |
2012
|
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Authors: | Hood, Matthew |
Published in: |
Managerial finance. - Bingley : Emerald Group Publishing Limited, ISSN 0307-4358, ZDB-ID 750561-9. - Vol. 38.2012, 5, p. 543-558
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Firmenimage | Corporate reputation | Schock | Shock | Kapitaleinkommen | Capital income | Ereignisstudie | Event study | USA | United States |
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