The Time Evolution of Marketing Ideology in the Field of Cultural Goods' Marketing

In this paper, I tried to conduct a discussion beginning from the first marketing theories and through the monitoring of the development stages and its maturation, it leaded to a better comprehension of the scientific marketing thought in the field of cultural products marketing development in to time with applied examples for museums and artistic organizations. One of the most important findings of this chronological examination is the potential danger of breaking marketing science to pieces and young researchers to be led to a serious ignorance of fundamental elements of the marketing history and its research area. Finally, the findings of the analysis leaded to the conclusion that the configuration and broad adoption of marketing tools and disciplines led to the establishment of marketing professions, which strengthens the need of the marketers in the economy. Moreover, the extreme generalization of marketing vocabulary proves the penetration of marketing ideas in many social areas, such as culture. That’s why more research tries are needed in the field of marketing of cultural products