The timing and context of consumer decisions
Year of publication: |
2012
|
---|---|
Authors: | Lee, Euehun ; Mathur, Anil ; Fatt, Choong ; Moschis, George |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 3, p. 793-805
|
Publisher: |
Springer |
Subject: | Life course | Consumer decisions | Event history analysis |
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