The trade-off between institutionally proximal and distal markets : the impact of home market pressures on firms’ export market selection
Hsiang-Lin Cheng, Ming-Chang Huang
| Year of publication: |
2019
|
|---|---|
| Authors: | Cheng, Hsiang-Lin ; Huang, Ming-Chang |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 76.2019, p. 98-108
|
| Subject: | Exporting | International market selection | Institutional distance | Home competitive pressure | Marketing pressure | Export | USA | United States | Internationale Marktsegmentierung | International market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.08.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011990740