The transition from product to service in business markets
ed. by Frank Jacob ...
| Alternative title: | Special issue The transition from product to service in business markets |
|---|---|
| Year of publication: |
2008
|
| Other Persons: | Jacob, Frank (contributor) |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37,3
|
| Publisher: |
New York, NY [u.a.] : Elsevier |
| Subject: | Industrie | Marketing | Managment |
| Extent: | S. 246 - 350 |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008637459