The underdog trap : The moderating role of transgression type in forgiving underdog brands
Year of publication: |
2018
|
---|---|
Authors: | Kim, Yaeri ; Park, Kiwan ; Stacey Lee, Seojin |
Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 36.2018, 1 (27.09.), p. 28-40
|
Publisher: |
Wiley |
Saved in:
Online Resource
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