The unfavorable economics of measuring the returns to advertising
Year of publication: |
November 2015
|
---|---|
Authors: | Lewis, Randall A. ; Rao, Justin M. |
Published in: |
The quarterly journal of economics. - Oxford : Univ. Press, ISSN 0033-5533, ZDB-ID 3137-9. - Vol. 130.2015, 4, p. 1941-1973
|
Subject: | Werbewirkung | Advertising effects | Messung | Measurement | Return on Investment | Return on investment | USA | United States |
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