The United States' experience with direct-to-consumer advertising of prescription drugs : what have we learned?
Year of publication: |
2007
|
---|---|
Authors: | Berndt, Ernst R. |
Published in: |
Pharmaceutical innovation : incentives, competition, and cost-benefit analysis in international perspective. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 0-521-87490-4. - 2007, p. 174-195
|
Subject: | USA | United States | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing |
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