The upscaling effect : how the decision context influences tradeoffs between desirability and feasibility
Year of publication: |
2023
|
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Authors: | Evangelidis, Ioannis ; Levav, Jonathan ; Simonson, Itamar |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 3, p. 492-509
|
Subject: | upscaling effect | context effects | symmetric dominance | desirability,feasibility | price-quality tradeoffs |
Description of contents: | Description [doi.org] |
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The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Wiebach, Nicole, (2011)
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Donkers, Bas, (2013)
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Consumer Procrastination and Purchase Delay.
Darpy, Denis,
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The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis, (2018)
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A reexamination of the impact of decision conflict on choice deferral
Evangelidis, Ioannis, (2023)
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Process utility and the effect of inaction frames
Evangelidis, Ioannis, (2019)
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