The US advertising industry's self-regulation of comparative advertising
Year of publication: |
2012
|
---|---|
Authors: | Beard, Fred |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 4.2012, 3, p. 369-386
|
Subject: | Vergleichende Werbung | Comparative advertising | Werbewirtschaft | Advertising industry | Selbstverpflichtung | Voluntary agreement | USA | United States | 1913-2010 |
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