The use of customer relationship management software in meta-enterprises for virtual enterprise integration
Year of publication: |
2012
|
---|---|
Authors: | Cruz-Cunha, Maria Manuela ; Putnik, Goran D. ; Varajão, João |
Published in: |
Customer relationship management and the social and semantic web : enabling cliens conexus. - Hershey, Pa. : Business Science Reference, ISBN 1-61350-044-0. - 2012, p. 312-326
|
Subject: | Beziehungsmarketing | Relationship marketing | Virtuelle Organisation | Virtual organization | Software | Computerunterstützung | Computerized method |
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