The use of embedded visual methods in unveiling consumers' values : a digital ethnography perspective
Rebecca Pera, Sarah Quinton, Gabriele Baima
| Year of publication: |
2022
|
|---|---|
| Authors: | Pera, Rebecca ; Quinton, Sarah ; Baima, Gabriele |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 2, p. 309-319
|
| Subject: | consumer values | digital ethnography | food | images | photographs | videos | visual methods | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization | Ethnologie | Ethnology | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21596 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796103