The use of Facebook to explore self-concept : analysing Colombian consumers
Lorena Castro and Jose Marquez
Year of publication: |
2017
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Authors: | Castro, Lorena ; Marquez, Jose |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 20.2017, 1, p. 43-59
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Subject: | Facebook | Self-concept | Self-presentation | Actual self | Ideal-self | Self-congruence | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Kolumbien | Colombia | Online-Marketing | Internet marketing |
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