The use of mafia stereotypes in marketing : a study into consumers' perceptions and willingness to buy
Year of publication: |
2021
|
---|---|
Authors: | Bregoli, Ilenia |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 33.2021, 2, p. 132-148
|
Subject: | concurrent-parallel mixed method | mafia stereotypes | mixed method | Political consumerism | Konsumentenverhalten | Consumer behaviour |
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