The use of personal apparance cues to infer sales rep character
Year of publication: |
2015
|
---|---|
Authors: | Garber, Lawrence L. ; Honeycutt, Earl D. ; Dotson, Micheal J. |
Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 8.2015, 1, p. 1-20
|
Subject: | opersonal appearance | attractiveness | grooming | adornment | personal selling | sales representative effectiveness | correspondence analysis | prefmap | visual perception | visual information processing | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling | Verkaufspersonal | Salespeople | Visualisierung | Visualization | Persönlichkeitspsychologie | Personality psychology | Verkaufsförderung | Sales promotion |
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