The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
Year of publication: |
2009
|
---|---|
Authors: | Bradford, Kevin ; Desrochers, Debra |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 90.2009, 2, p. 141-153
|
Publisher: |
Springer |
Subject: | ambient scent | attitudes | behaviors | influence | marketing |
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