The embedded sales force : connecting buying and selling organizations
Year of publication: |
2010
|
---|---|
Authors: | Bradford, Kevin ; Brown, Steven ; Ganesan, Shankar ; Hunter, Gary L. ; Onyemah, Vincent |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 3, p. 239-253
|
Subject: | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople | Emotion | Kundenzufriedenheit | Customer satisfaction |
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