The use of social media in the beer brewing industry
Nicolai Pogrebnyakov
| Year of publication: |
2013
|
|---|---|
| Authors: | Pogrebnyakov, Nicolai |
| Published in: |
The global brewery industry : markets, strategies, and rivalries. - Cheltenham : Elgar, ISBN 978-1-78100-634-4. - 2013, p. 291-309
|
| Subject: | Brauerei | Brewery | Bier | Beer | Online-Marketing | Internet marketing |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010460279