The use of social networks in marketing : the Italian co-operative experience
Year of publication: |
2015
|
---|---|
Authors: | Battilani, Patrizia ; Bertagnoni, Giuliana |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 1, p. 31-57
|
Subject: | Advertising history | Evolution of marketing | Branding history | Business history | Italien | Italy | Unternehmensgeschichte | Markenführung | Brand management | Werbung | Advertising | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing |
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