The usefulness of Schwartz's "values theory" in understanding consumer behaviour towards differentiated products
Year of publication: |
2012
|
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Authors: | Krystallis, Athanasios ; Vassallo, Marco ; Chryssohoidis, George |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 11/12, p. 1438-1463
|
Subject: | Shalom H. Schwartz | Werttheorie | Theory of value | Produktdifferenzierung | Product differentiation | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
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