The value-belief-emotion-norm model : investigating customers’ eco-friendly behavior
Year of publication: |
May-September 2017
|
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Authors: | Han, Heesup ; Hwang, Jinsoo ; Lee, Myong Jae |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 4/6, p. 590-607
|
Subject: | Value-Belief-Norm (VBN) theory | pro-environmental behavior | socio-psychological theory | cruise customers | Konsumentenverhalten | Consumer behaviour | Kreuzfahrt | Cruise | Theorie | Theory | Umweltbewusstsein | Environmental consciousness | Beziehungsmarketing | Relationship marketing |
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