The value co-destruction process : a customer resource perspective
Year of publication: |
2013
|
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Authors: | Smith, Anne |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 11/12, p. 1889-1909
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Subject: | Conservation of resources theory | Service-dominant logic | Value co-destruction | Well-being | Critical incidents | Resources | Logic | Service-Dominant Logic | Ressourcenorientierter Ansatz | Resource-based view | Betriebliche Wertschöpfung | Value creation | Marketingtheorie | Marketing theory |
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