The value of IT-enabled retailer learning : personalized product recommendations and customer store loyalty in electronic markets
Year of publication: |
2011
|
---|---|
Authors: | Zhang, Tongxiao Catherine ; Agarwal, Ritu ; Lucas, Henry C. |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 35.2011, 4, p. 859-881
|
Subject: | Einzelhandel | Retail trade | Online-Handel | Online retailing | Personalisierung | Personalization | Beziehungsmarketing | Relationship marketing | Lernende Organisation | Learning organization | Experiment |
-
Thirumalai, Sriram, (2013)
-
Consequences of personalized product recommendations and price promotions in online grocery shopping
Hallikainen, Heli, (2022)
-
Kobuszewski Volles, Barbara, (2023)
- More ...
-
Lucas, Henry C., (2013)
-
Information technology and the productivity paradox : assessing the value of the investment in IT
Lucas, Henry C., (1999)
-
The impact of the mode of information presentation on learning and performance
Lucas, Henry C., (1980)
- More ...