The value of extent-of-preference information in choise-based conjoint analysis
Year of publication: |
2003
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Authors: | Elrod, Terry ; Chrzan, Keith |
Published in: |
Conjoint measurement : methods and applications ; with 91 tables. - Berlin : Springer, ISBN 3-540-40479-1. - 2003, p. 235-249
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Subject: | Präferenztheorie | Theory of preferences | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research |
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