The value of location in keyword auctions
Year of publication: |
2010
|
---|---|
Authors: | Naldi, Maurizio ; D’Acquisto, Giuseppe ; Italiano, Giuseppe Francesco |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 9.2010, 1/6, p. 160-170
|
Subject: | Auktionstheorie | Auction theory | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Betriebliche Standortwahl | Firm location choice | Auktion | Auction |
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