The value of passenger car customers
Year of publication: |
1997
|
---|---|
Authors: | Herrmann, Andreas |
Other Persons: | Fürderer, Ralph (contributor) |
Published in: |
Customer retention in the automotive industry : quality, satisfaction and loyalty. - Wiesbaden : Gabler, ISBN 3-409-12237-0. - 1997, p. 349-370
|
Subject: | Kfz-Industrie | Automotive industry | Kunden | Customers | Rentabilität | Profitability | Deckungsbeitragsrechnung | Contribution margin | Theorie | Theory |
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