The value of storytelling in the marketing curriculum
Year of publication: |
2015
|
---|---|
Authors: | Greene, Henry ; Koh, Khoon ; Bonnici, Joseph ; Chase, Jared |
Published in: |
Journal of the Academy of Business Education : JABE. - Philadelphia, Pa. : ABE, ISSN 1528-0721, ZDB-ID 2501177-7. - Vol. 16.2015, 1, p. 111-128
|
Subject: | Storytelling | Anecdotal | Learning objectives | Quasi experiments | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Narrative Methode | Narrative method |
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