The value of telecom subscribers and customer relationship management
Year of publication: |
2013
|
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Authors: | Eskafi, Maryam ; Hosseini, Seyyed hossein ; Yazd, Atefe Mohammadzadeh |
Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 19.2013, 4, p. 737-748
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Telekommunikationssektor | Telecommunications industry | Iran |
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