The value‐relevance of corporate reputation during the financial crisis
Year of publication: |
2010
|
---|---|
Authors: | Raithel, Sascha ; Wilczynski, Petra ; Schloderer, Matthias P. ; Schwaiger, Manfred |
Other Persons: | Lim, Ming (ed.) |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 19.2010, 6, p. 389-400
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate image | Stakeholders | Economic fluctuations | Financial performance |
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