The value-relevance of corporate reputation during the financial crisis
Sascha Raithel, Petra Wilczynski, Matthias P. Schloderer and Manfred Schwaiger
| Year of publication: |
2010
|
|---|---|
| Authors: | Raithel, Sascha ; Wilczynski, Petra ; Schloderer, Matthias P. ; Schwaiger, Manfred |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 6, p. 389-400
|
| Subject: | Finanzkrise | Financial crisis | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772555