THE VARIABLES BRAND’S RELATIONSHIPS AND BRAND EQUITY - A CASE STUDY OF MOBILE PHONE BRANDS CATERING TO ALBANIAN CONSUMERS
Year of publication: |
2014
|
---|---|
Authors: | Panajoti, Vjollca ; Shyle, Irma ; Axhami, Mirdaim |
Published in: |
Romanian Economic Business Review. - Facultatea de Studii ale Integrării Economice Europene, ISSN 1842-2497. - Vol. 9.2014, 2, p. 137-149
|
Publisher: |
Facultatea de Studii ale Integrării Economice Europene |
Subject: | brand equity | brand relationships | functional attributes | nonfunctional attributes |
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