The varieties of consumption experience : comparing two typologies of emotion in consumer behavior
Year of publication: |
1986
|
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Authors: | Havlena, William J. |
Other Persons: | Holbrook, Morris B. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1986, 3, p. 394-404
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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