The varying influence of spokesperson's accent in communication effectiveness : a comparative study in two different regions of Mexico
Oscar W. DeShields; Ali Kara
Year of publication: |
2011
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Authors: | DeShields, Oscar W. ; Kara, Ali |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 19.2011, 1, p. 55-65
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Subject: | Verkaufspersonal | Salespeople | Sprache | Language | Marketingmanagement | Marketing management | Verkaufsverhalten | Sales behaviour | Interkulturelle Beziehungen | Cross-cultural relations | Mexiko | Mexico |
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